Pearl Media Company

Brand Audit

Brand Name Audit (MVP)

Upload a Google Ads Search Terms CSV. We’ll estimate branded vs non-branded spend and a simple “wasted brand spend” value.

Enter one per line. Any search term containing these will be treated as branded.
From Google Ads: Reports → Search terms. Include columns: Search term, Clicks, Cost (Impressions/Conversions optional).
MVP heuristic. Refine later with your own model.
Display only.
Note: This MVP uses simple text matching. For production, add exact/phrase matching, negative keyword checks, and API-based pulls.
Pearl Media Company